Leina Werke

FMCG
October 1, 2023

Case Study: Leina Werke

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From Traditional Distribution to Steady Amazon Growth: Building Online Success in First Aid Products

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1. Client Overview

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Founded in the 1960s, Leina Werke is a German manufacturer specializing in first aid kits and refills. Their products serve the automotive sector as first equipment and accessories, as well as the industrial sector for first intervention aids. Renowned for their “Made in Germany” quality, Leina Werke has built a strong reputation across Europe for reliability and safety.

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2. The Challenge

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As a company with deep roots in traditional distribution channels, Leina Werke initially saw Amazon as a secondary focus. Key challenges included:

  • Adapting to the competitive and fast-moving Amazon environment
  • Shifting from an offline-first mindset to online growth strategies
  • Managing a simple yet effective product selection that drives consistent sales
  • Standing out in an increasingly competitive ecommerce landscape

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3. Objectives

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Leina Werke partnered with Operator One to:

  • Establish a steady and sustainable presence on Amazon
  • Increase revenue and sales conversions across their product range
  • Improve product page performance through optimized content
  • Strengthen their brand’s reputation online while retaining their “Made in Germany” positioning

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4. Our Solution

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Operator One applied its 360° Marketplace Operator model, focusing on simplicity, visibility, and steady growth. Key contributions included:

  • Product Page Optimization: Improved look and feel to drive conversions
  • Streamlined Product Selection: Ensured catalog remained relevant, simple, and up-to-date
  • Visibility Boost: Targeted strategies to increase traffic and exposure in a competitive sector
  • Sustainable Growth Model: Balanced traditional distribution strengths with new ecommerce opportunities

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5. Results

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Since the start of the collaboration, Leina Werke has achieved consistent and measurable growth on Amazon:

  • +50% increase in converting products
  • €200,000+ yearly revenue
  • +125% year-over-year traffic growth

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“For us, bringing Leina Werke to the world of ecommerce is a true example of success. Keeping it simple with investing in the look and feel of the product pages, and by keeping the product selection simple and up-to-date, since the start of our collaboration we have always been able to keep their popularity up, in a sector which is increasingly growing in competition and visibility.”

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