EU Marketplace Consultancy: Strategy Before Execution
Strategic workshops, market intelligence, compliance audits, and EU expansion roadmaps. For brands that want expert guidance before committing to a full managed service, or want to build internal capability alongside outsourced operations.
Book a Free Consultation- Operating as MoR
- MoR since 2021
- Brand expansions audited
- ~200
- Countries live in
- 28
- Engagement length
- Half-day → 6w
What lands on your desk.
EU Market Entry Assessment
We identify the highest-opportunity markets for your product category, benchmark your competition, and define a prioritised entry sequence.
Output
15–25 page written assessment + 60-minute walkthrough call
Marketplace Selection Audit
Not every marketplace fits every brand. We assess 100+ platforms against your category, margin profile, and logistics setup to identify the right mix.
Output
Ranked marketplace shortlist (10–15 platforms) + category-by-platform fit scoring
Compliance Readiness Review
A complete audit of your GPSR, CE marking, EPR, VAT, and DAC7 obligations before you go live, so there are no surprises after launch.
Output
SKU-level compliance checklist + per-country VAT/EPR registration plan with dates
Pricing & Margin Modelling
Cross-market pricing strategy that accounts for marketplace fees, VAT, FX, logistics, and advertising costs to protect your margins across every market.
Output
Spreadsheet model (your COGS in, contribution margin per SKU per marketplace out)
Operational Playbook
A documented expansion playbook your team can execute, or hand off to us as a Marketplace Operator client.
Output
30–50 page playbook with month-by-month milestones, RACI, and tool stack
Workshop & Training
Half-day or full-day workshops for your internal team covering EU marketplace fundamentals, compliance obligations, and growth strategy.
Output
Live session (Almere, Lucca, or your office) + slide deck + Q&A transcript
Operators, not consultants on rotation.
Every engagement is run by people who already operate a marketplace account in your category somewhere in Europe — not a junior carrying a deck.
From O1
- · The marketplace lead who runs accounts in your category today
- · Our compliance lead (VAT / GPSR / EPR / DAC7 across 28 countries)
- · The advertising lead if PPC is in scope
- · A senior O1 marketplace lead on at least the kick-off + closing call
From your side (recommended)
- · E-commerce or marketplace owner
- · Finance / FP&A lead (for the margin model session)
- · Operations / logistics lead
- · A founder or commercial decision-maker on the closing call
Consultancy or Managed Service?
If you already know you want O1 to run the account, skip the audit.
Marketplace Operator is the same team, doing the same work — but on accounts in our entity, not a deck on yours. Start there if managed service is the destination anyway.
Common Questions
Who is Marketplace Consultancy for?
Who is Marketplace Consultancy for?
Our consultancy is designed for brands that want strategic guidance before committing to a full managed service, brands building internal EU marketplace capability, and organisations that need a second opinion on their existing EU strategy.
What's the difference between consultancy and the Operator service?
What's the difference between consultancy and the Operator service?
Consultancy is advisory: we deliver the strategy, audits, market selection and operational playbook, and your team executes. The Operator service is execution: we own the seller accounts, the compliance, the listings, the PPC and the customer service. Many brands start with consultancy and switch to Operator once the plan is validated.
What does Operator One deliver in a consultancy engagement?
What does Operator One deliver in a consultancy engagement?
A typical engagement covers an EU market-entry assessment, marketplace-selection audit, compliance readiness review (VAT, GPSR, EPR, DAC7), cross-market pricing and margin modelling, and a documented operational playbook your team can execute.
How long does a consultancy engagement take?
How long does a consultancy engagement take?
Engagements range from a single-day workshop up to a 4–6 week strategic project. Scope is agreed upfront with no ongoing commitment unless you choose to extend.
Who owns the playbook and outputs?
Who owns the playbook and outputs?
You do. Every deliverable (market briefs, compliance checklists, the operational playbook) is yours to keep, share internally, and use whether or not you continue with Operator One.
Can consultancy lead into a Marketplace Operator engagement?
Can consultancy lead into a Marketplace Operator engagement?
Yes, many clients start with a consultancy engagement to validate their strategy and then transition to our full Marketplace Operator service for execution. The consultancy deliverables directly inform the onboarding roadmap.
Stop Losing Revenue to EU Complexity.
Book a free 30-minute consultation. We'll map out your European expansion, identify compliance requirements, and show you exactly how fast you can go live.
No commitment required. Typically a 30-minute call.