Case Study: Lactosolution (Nutras)
From Market Entry to Market Leader: Scaling Success Across Europe
1. Client Overview
Lactosolution, a brand under the Nutras portfolio, offers innovative solutions for lactose intolerance—bringing health, convenience, and science-backed supplements to consumers across Europe. As a fast-growing nutraceutical brand, Lactosolution sought to expand its digital footprint, boost brand visibility, and achieve sustainable growth through Amazon and other leading platforms.
2. The Challenge
Despite a strong product-market fit, Nutras faced key challenges in building momentum across European marketplaces:
- Limited internal resources to manage pan-European operations
- Navigating complex VAT and regulatory requirements in multiple countries
- A need to localize strategy for high-potential markets like Italy
- Managing logistics, content, and advertising efficiently while scaling
- Establishing sustainable operations without sacrificing brand quality
3. Objectives
In 2022, Nutras partnered with Operator One to:
- Launch and scale Lactosolution across key Amazon EU markets
- Drive revenue growth through market-specific strategy
- Simplify compliance processes (VAT, EPR, local regulations)
- Strengthen brand visibility and reputation on Amazon
- Create a model that could be replicated for future brands
4. Our Solution
Operator One implemented its 360° Marketplace Operator solution to deliver strategic growth across Europe. Key contributions included:
- Market Entry Strategy: Focused expansion with customized rollout plans per region
- Compliance & Operations: Full support with VAT registrations, EPR requirements, and multilingual customer service
- Advertising & Sales Strategy: Data-driven advertising and promotion management to accelerate performance, especially in high-opportunity markets
- Logistics Coordination: Streamlined warehousing and distribution, reducing delivery times and operational bottlenecks
- Brand Management: Consistent and optimized presence across European Amazon marketplaces
5. Results
Tripled revenue in Italy within one year
- Expanded reach and brand visibility across multiple European countries
- Built a scalable infrastructure to support the brand’s continued growth
- Increased confidence and readiness to replicate the success with other Nutras-owned brandsWithin 12 months, the impact was substantial:
- Reached €30,000+ monthly revenue across Amazon Europe
- Tripled revenue in Italy, now the brand’s strongest Amazon market
- Became the #1 rated lactase supplement on Amazon Italy
- Achieved double-digit conversion rate growth in core markets
- Created a scalable operating model now used across the Nutras brand family
“Since the start of our collaboration in 2022, Operator One has efficiently supported our brand in expanding across Europe. Their strategic expertise has helped us surpass competitors and build a strong, recurring revenue stream. I am confident in their ongoing work and look forward to further growth.” Marco Verducci, founder of Nutras
Click here to see the story!
.svg)