AirTamer

DIY
February 28, 2024

Case Study: AirTamer

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From US Leader to European Growth: Scaling Wearable Air Purification Across Amazon EU

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1. Client Overview

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AirTamer, a US-based pioneer in wearable air purification devices, combines innovation with health-conscious design. Their portable, non-invasive devices address growing concerns about air pollution and personal wellbeing, offering consumers durable, efficient, and easy-to-use solutions. In February 2024, AirTamer partnered with Operator One to expand their success from the US and UK into key European marketplaces.

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2. The Challenge

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Despite strong market positioning in the US and UK, AirTamer faced several barriers when entering continental Europe:

  • Adapting to diverse consumer expectations across multiple EU countries
  • Creating localized content that resonates with different audiences
  • Managing complex VAT, EPR, and compliance requirements
  • Coordinating logistics and distribution efficiently across borders
  • Building brand recognition in highly competitive health & wellbeing categories

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3. Objectives

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AirTamer partnered with Operator One to:

  • Launch and scale across Amazon EU marketplaces
  • Strengthen brand visibility and consumer trust in Europe
  • Navigate compliance, VAT, and regulatory complexities with ease
  • Tailor content and advertising to local audiences
  • Achieve measurable growth in both brand awareness and sales

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4. Our Solution

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Operator One applied its 360° Marketplace Operator solution, ensuring a seamless and scalable entry into European markets. Key contributions included:

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  • Localized Market Strategies: Country-specific content and targeted advertising campaigns in France, Italy, Spain, the Netherlands, and Germany.
  • Compliance & Operations: Full VAT and EPR support, plus multilingual customer service to enhance consumer confidence.
  • Logistics & Distribution: Streamlined warehousing and delivery coordination to reduce operational bottlenecks.
  • Brand Positioning: Reinforcing AirTamer’s innovation and ease-of-use messaging to align with EU consumer values

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5. Results

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Within the first year, AirTamer’s European expansion delivered tangible growth:

  • Expanded brand presence across five key EU markets
  • Boosted recognition in the health & wellbeing category through localized campaigns
  • Increased sales in multiple countries, with steady quarter-on-quarter growth
  • Built a scalable framework to replicate success across additional EU markets

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“Operator One has been a valuable partner in helping us expand from the US into Europe. Their proficiency in managing compliance and tailoring strategies for each market has allowed us to grow our presence with confidence and efficiency.”
AirTamer Representative

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