Neofollics

Cosmetics
February 28, 2024

Case Study: Neofollics

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From Local Presence to Multi-Country Success: Scaling Amazon Sales Across Europe

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1. Client Overview

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Neofollics, a specialist brand in hair growth and scalp health solutions, has built a strong reputation for scientifically backed products designed to restore confidence and improve wellbeing. With proven success in their home market, Neofollics set their sights on expanding across Europe via Amazon, seeking sustainable sales growth, operational efficiency, and strategic visibility in highly competitive categories.

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2. The Challenge

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Despite a high-quality product line and growing consumer demand, Neofollics faced several obstacles to scaling in Europe:

  • Navigating the complexities of launching across nine different countries
  • Managing inventory efficiently to meet growing international demand
  • Coordinating high-impact marketing campaigns such as Prime Day and Black Friday
  • Ensuring compliance with VAT, EPR, and other regulatory requirements
  • Building consistent brand visibility across multiple Amazon marketplaces

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3. Objectives

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Neofollics partnered with Operator One to:

  • Expand Amazon operations into nine European countries
  • Drive sustainable revenue growth and brand recognition
  • Streamline inventory management and logistics
  • Optimize campaign performance during peak sales events
  • Build a long-term operational model for scalable success

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4. Our Solution

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Operator One deployed its 360° Marketplace Operator model, delivering comprehensive support and seamless execution across Europe. Key contributions included:

  • Marketplace Expansion: Coordinated rollout and strategic growth across nine EU countries
  • Campaign Management: End-to-end support for Prime Day, Black Friday, and other critical sales periods
  • Compliance & Operations: VAT, EPR, and regulatory management to ensure smooth market entry and sustainable operations
  • Logistics & Inventory Management: Streamlined stock coordination to avoid shortages or delays across multiple regions
  • Marketing & Brand Support: Enhanced content, tailored advertising, and consistent presence across Amazon EU marketplaces

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5. Results

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Within a short timeframe, the partnership delivered measurable success:

  • Expanded presence and sales across nine European countries
  • Significant increase in brand visibility and recognition on Amazon
  • Substantial sales growth, boosted by strategic campaign execution
  • Established a scalable foundation for long-term success across Europe

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“Operator One has been instrumental in the success of Neofollics on Amazon. Their expertise, attention to detail, and proactive approach have not only helped us grow but also provided a strong foundation for sustained success across multiple countries. We highly recommend their services to any business looking to expand and excel on Amazon's platform.”
Maik van der Berg, Founder Neofollics Hair Technology

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