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BLSTR Sander
DIY
June 19, 2025
Case Study: BLSTR Sander
Innovative Tools Meet Scalable Growth on Amazon
1. Client Overview
BLSTR Sander is a forward-thinking brand specializing in compact, electric sandblasters designed for both DIY users and professionals. With innovation at its core, the company set out to establish a strong digital footprint across Europe—starting with Amazon in the Netherlands and Germany, two of its most strategically relevant markets.
2. The Challenge
As a growing hardware brand with a highly innovative product, BLSTR Sander faced the typical hurdles of marketplace expansion:
Navigating Amazon’s operational and compliance complexities
Lacking internal resources to manage multilingual content, advertising, and logistics
Ensuring a consistent and optimized brand presence across multiple countries
Building scalable processes for future growth without losing focus on product innovation
3. Objectives
BLSTR Sander partnered with Operator One to:
Launch and optimize their Amazon presence in key European markets
Establish a scalable, structured operational model for continued growth
Free up internal bandwidth to focus on core product development
Gain strategic support across marketing, logistics, and compliance
4. Our Solution
Operator One stepped in as an end-to-end partner, offering its full-stack Marketplace Operator service model. Key actions included:
Marketplace Onboarding: Setting up and optimizing Amazon accounts in the Netherlands and Germany
Content Localization & Listing Optimization: Tailored product listings and visuals to resonate with local audiences
Advertising Management: Strategic ad campaigns to boost visibility and sales performance
Logistics & Compliance: Full support for VAT registration, shipping setup, and customer service in both countries
Account Management: Ongoing guidance, performance monitoring, and rapid adaptation to Amazon’s ever-evolving environment
5. Results
In a short time, BLSTR Sander successfully:
Launched its product on Amazon NL and DE with a strong brand presence
Built a foundation of scalable operations ready for future expansion
Saw improved visibility, streamlined workflows, and measurable sales growth
Gained the confidence to continue expanding online without losing focus on innovation
"When I decided to start to sell BLSTRsander online via the big platforms, I looked for an agency that would be good in the logistical part as well as the marketing for these platforms. After some great discussions we started in 2024, and I am still very positive about our collaboration. They are really hands on, react very quickly when issues arise, and also think about solutions when some problems come up.Compact team, very accessible at all levels , flexible, and experts in the ecommerce business. " Founder of BLSTR
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