Case Study - BLSTR Sander

Case Study: BLSTR Sander

Innovative Tools Meet Scalable Growth on Amazon

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1. Client Overview

BLSTR Sander is a forward-thinking brand specializing in compact, electric sandblasters designed for both DIY users and professionals. With innovation at its core, the company set out to establish a strong digital footprint across Europe—starting with Amazon in the Netherlands and Germany, two of its most strategically relevant markets.

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2. The Challenge

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As a growing hardware brand with a highly innovative product, BLSTR Sander faced the typical hurdles of marketplace expansion:

• Navigating Amazon’s operational and compliance complexities
• Lacking internal resources to manage multilingual content, advertising, and logistics
• Ensuring a consistent and optimized brand presence across multiple countries
• Building scalable processes for future growth without losing focus on product innovation
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3. Objectives

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BLSTR Sander partnered with Operator One to:

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• Launch and optimize their Amazon presence in key European markets
• Establish a scalable, structured operational model for continued growth
• Free up internal bandwidth to focus on core product development
• Gain strategic support across marketing, logistics, and compliance
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4. Our Solution

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Operator One stepped in as an end-to-end partner, offering its full-stack Marketplace Operator service model. Key actions included:

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• Marketplace Onboarding: Setting up and optimizing Amazon accounts in the Netherlands and Germany
• Content Localization & Listing Optimization: Tailored product listings and visuals to resonate with local audiences
• Advertising Management: Strategic ad campaigns to boost visibility and sales performance
• Logistics & Compliance: Full support for VAT registration, shipping setup, and customer service in both countries
• Account Management: Ongoing guidance, performance monitoring, and rapid adaptation to Amazon’s ever-evolving environment
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5. Results

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In a short time, BLSTR Sander successfully:

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• Launched its product on Amazon NL and DE with a strong brand presence
• Built a foundation of scalable operations ready for future expansion
• Saw improved visibility, streamlined workflows, and measurable sales growth
• Gained the confidence to continue expanding online without losing focus on innovation

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"When I decided to start to sell BLSTRsander online via the big platforms, I looked for an agency that would be good in the logistical part as well as the marketing for these platforms. After some great discussions we started in 2024, and I am still very positive about our collaboration. They are really hands on, react very quickly when issues arise, and also think about solutions when some problems come up.Compact team, very accessible at all levels , flexible, and experts in the ecommerce business. " Founder of BLSTR

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