Let Operator One assess your brand's potential in European Amazon marketplaces at no cost.
Success! Your cross-border journey has just begun with that click. We'll be in touch soon!
Oops! Something went wrong while submitting the form.
Abeba
Fashion
October 1, 2023
Case Study: Abeba
From Product Range to Market Impact: Driving Growth in Safety Footwear on Amazon
1. Client Overview
Since the 1940s, Abeba has specialized in occupational and safety footwear for a wide range of sectors — from catering to medicine. Their mission is to provide comfortable shoes that comply with the safety requirements of each work environment, while maintaining a focus on style and design to fully accommodate those who wear them.
2. The Challenge
With an extensive product portfolio, Abeba needed a clear and focused strategy to:
Identify the most promising products within their range
Prioritize key SKUs for marketing and brand development
Stand out in the competitive personal protection equipment (PPE) category
Build sustainable visibility and reputation on Amazon
Drive consistent sales growth across multiple markets
3. Objectives
Abeba partnered with Operator One to:
Define a strategy centered around their most impactful products
Scale revenue growth within the Amazon PPE category
Strengthen their brand presence and visibility online
Expand reach while maintaining quality and compliance
4. Our Solution
Operator One applied its 360° Marketplace Operator solution, with a focus on strategic product selection and brand positioning.
Key contributions included:
Product Prioritization: Identified and focused on high-potential items within Abeba’s product range
Strategic Brand Development: Tailored marketing activities to highlight comfort, compliance, and style
Operational Support: Managed logistics and compliance to ensure smooth Amazon operations
5. Results
The partnership delivered strong measurable outcomes in the PPE category:
+161 new products sold in one year
+60% year-over-year revenue growth
20,000+ units shipped to Amazon since the collaboration began
“The personal protection equipment category is one of the fastest growing areas within the B2B Amazon business. Abeba represents one of our main examples of such growth, and the development of our relationship with the brand is proof of the benefits that investing in brand development on Amazon can bring.”
.svg)
